here’s our story…

What turns our crank every day is making products and water care systems that not only work to make water dazzling, but that also create healthier water. Healthier water? We know that  sounds odd. When people think of water care products, they usually think of chemical soup! But, think of us as the anti-soup company.

You’ll learn more about our approach in the water care secrets section…but basically it boils down to this: We’ve found ways to make your pool and hot tub water look better, feel and smell better by taking stuff out of the water, instead of putting more and more stuff in.  It’s a healthier, more natural (and if we do say so ourselves!) innovative approach to water care. The funny thing is, when you design products to be healthier and more natural, they turn out to be better for the environment as well. Go figure!

our name says it all

With a brand name like Dazzle, it’s clear that we’re all about great looking water. We take a lot of pride in developing high performance products that produce consistent results. Our products may be more natural, but we never, ever sacrifice performance to create a greener product!

we like to steal from mother nature

All right, we’ll admit it. Sometimes we steal our new product ideas from Mother Nature. We’re huge believers in an emerging discipline called Biomimicry. Biomimicry studies nature’s best ideas and then imitates those designs and processes to solve human problems. The science of Biomimicry has had a huge influence on the way we design our products and how we approach pool and hot tub care.

a lot of biomimicry + a little common sense = healthier, more
natural water

We are BIG advocates of greener chemistries, but we are also well grounded in the practicalities of successfully managing water care for pools and hot tubs. If we can replace a traditional synthetic chemistry with a greener one that performs better, that’s what we do! But, sometimes we’re required by law to use synthetic chemistries like chlorine or bromine, or a synthetic chemistry is simply more effective …well then, that is what we will use until a better, greener chemistry comes along.